NielsenIQ → Arro

<aside> ▫️ 🇬🇧 Incorporated in the UK

🔁 Repeat founders with startup exits (acquired by Spotify)

💡 Building the future of qualitative research

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⭐️ What is Arro?

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Arro is the world’s first AI-native qualitative research platform. We’re on a mission to create a 24/7 workforce of Autonomous Research Agents who can collect customer feedback at scale to help businesses ship breakout offerings.
To achieve this, we’re reimagining the way that teams conduct research through the invention of an agent-led, fully automated experience. Gathering rich qualitative data at scale is difficult. Customer interviews are high signal but costly to run. Surveys are quick to spin up but the insights are low quality.
Arro is a new way to collect customer feedback which doesn’t force you to trade off between scale and quality. Our innovative AI-led methodology ensures that you get the depth of customer interviews at the speed and scale of a survey.
Arro leverages state of the art AI models to recruit participants, conduct research and synthesise the learnings — gathering insights automatically and with minimal effort. Our Autonomous Research Agents lead the conversation, adapting to user behaviour and responses before sharing actionable takeaways.

You can test out an example interview on Arro below using typed responses (audio responses can be seen in the demo video). In this scenario, we’ve created an interview for a Consumer Insights team who want to learn about social media usage from a segment of professionals. The goal of this interview is to identify platform preferences and any potential product/brand enhancements.

Just click ****on “Get Started” to test out Arro below!👇👇👇